Pop Culture Junkette

Addicted to pop culture.

Wednesday, February 07, 2007

Unsatisfying


Much ado has been made of Snickers' Superbowl ad, in which two men inadvertently kiss because they are both trying to get a bite of a Snickers bar, only to be appalled by the liplock. To "remedy" the situation they quickly decide to do something "manly," so they both rip off a patch of chest hair.

Now certain groups, including GLAAD, are calling the ad homophobic. Which, yeah, I get. In response to this critique, Snickers has pulled the ad.

And it's probably a really good move that they did. Because what I found most disturbing was that the ad was so incredibly unfunny. I would have rated it the least funny of all the Superbowl ads on Sunday--when it aired, Gobo and I just looked at each other and said in unison "Dumb." And boring. And yet I haven't seen any commentator mention that this ad is just plain stupid (independent of any homophobia).

And for a real headscratcher: USA Today rated the ad within its top ten ads of the night!

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