Unsatisfying

Much ado has been made of Snickers' Superbowl ad, in which two men inadvertently kiss because they are both trying to get a bite of a Snickers bar, only to be appalled by the liplock. To "remedy" the situation they quickly decide to do something "manly," so they both rip off a patch of chest hair.

Now certain groups, including GLAAD, are calling the ad homophobic. Which, yeah, I get. In response to this critique, Snickers has pulled the ad.

And it's probably a really good move that they did. Because what I found most disturbing was that the ad was so incredibly unfunny. I would have rated it the least funny of all the Superbowl ads on Sunday--when it aired, Gobo and I just looked at each other and said in unison "Dumb." And boring. And yet I haven't seen any commentator mention that this ad is just plain stupid (independent of any homophobia).

And for a real headscratcher: USA Today rated the ad within its top ten ads of the night!