New Beverage Alert
I've fallen off the caffeine wagon. I blame this on the total lack of Diet Sprite in India and South East Asia, which forced me to turn to Diet Coke (aka Coke Light) to meet my carbonated beverage needs.
Anyway, I have noticed a new beverage gracing our convenience store shelves. It's called Diet Coke Plus, and it is just regular Diet Coke with a few B vitamins, zinc, and magnesium added. Verdict: as far as I can tell, it tastes the same as Diet Coke. But my question is why? This is for people (a) who are concerned about nutrition, (b) who drink soft drinks, but (c) are too lazy to take a multivitamin (or eat actual food). Is that a large segment of the market.
It's also odd that there's been no marketing for this product.